Featured Projects
A curated selection of integrated marketing and multi-channel campaigns I helped bring to life—spanning global brands, regional culture, and unforgettable storytelling moments across video and digital content platforms.
Sony LatAm Production - De Brutas, Nada S1 EPK
A Sony Pictures Television original - De Brutas, Nada gave viewers a glimpse into the chaotic life of an independent and successful young woman living in Mexico.
Gatorade 5v5 UEFA Champions @ Cardiff
Our second year in taking over the 5v5 activation for Gatorade. We brought together 15 countries to make an epic experience of the kids' tournament in London. The winner had the opportunity to attend the UEFA Finals in Cardiff.
Netflix Latam Itatí Cantoral meets OITNB
What if Itatí Cantoral was a cast of Orange is the New Black? Nothing but remarkable things would happen. The ultimate villain gives her ultimate performance.
Netflix Brazil cooks up nostalgia with Vovó Palmirinha
Fans ate up this OITNB video recipe with Palmirinha Onofre or Vovó Palmirinha - the most loved Brazilian cook and television presenter.
Microsoft Latam unites with Instagrafite
Gathering five talented artists from all over the LATAM region, the idea was to perform the "first ever collaborative mural" with Microsoft Windows 10 Modern Devices as the enabler of the creation and execution process, so that together they could start something new. The mural consisted of five individual pieces done in different parts of Latin America that later on would be mashed up perfectly into one big 360˚ digital piece.
Netflix LatAm Paquita la del Barrio sings to Narcos
Leveraging the fame of Pablo in LATAM, while feeding Mexico's thirst for Narcos Season 3, we decided that the best way to say promote the series was to give people what they wanted: to bury Escobar and his memory. And what better way to do it than with baddest ranchera of all time, the one and only, Paquita La Del Barrio and her karaoke classic: Rata De Dos Patas.
PlayStation LatAm social content and campaigns
Partnering with PlayStation for all their social content for LatAm market and creating digital campaign experiences for their biggest fans.
Netflix LatAm Soraya in Orange is the New Black
Orange Is The New Black could (sometimes) be like a Mexican Telenovela: both have a dramatic storyline, catfights, and over-the-top villains. What if we turned OINTB into a Mexican Telenovela? Lightbulb! What if the most iconic telenovela villain of all time, the queen of the Internet meme herself, Soraya Montenegro, would get transferred to Litchfield terrorizing the inmates with her infamous "Maldita Lisiada" performance?
Pepsi & Musical.ly #BailoConBalvin Challenge
Before there was Tik Tok, there was Musical.ly. For their initial launch, Musical.ly and Pepsi partnered with J. Balvin to challenge app users to create their own music video for a chance to win an experience of a lifetime.
Vacaciones de Primera con Royal Caribbean
Inlfuencer PauTips shares her prime experience on a Royal Caribbean adventure.
Technical Skills
• Web Browsers: IE, Chrome, Safari, Firefox
• Team Collaboration: MS Teams, Slack, Zoom
• Information Systems: MS Windows, Mac OS platforms
• Design Applications: Adobe Photoshop, Adobe Illustrator
• Content Management Systems: Drupal, Sitecore, Wordpress, Vimeo
• Project and Resource Management: Asana, Jira, Workfront, MS Project
• Business Intelligence: MS Power Bi, Tableau, Google Analytics, Domo, Sisense
• Productivity Tools: MS Office Suite, Adobe Acrobat, Google Apps, FTP, BugHerd, Github, Markdown
Soft Skills
• Solution-oriented with a focus on driving impact and creating results
• Synthesize complexity and translate into clear and simple objectives or processes
• Emotionally intelligent communication with multi-disciplinary and diverse teams/individuals
• Individual contributor capable of performing well under pressure and with minimal supervision
Professional Skills
• Content creation and management for digital/offline campaigns and brand engagement
• Account and resource management with varying hierarchies and multiple stakeholder
• Project management in structured (Agile/SCRUM/Waterfall) and unstructured methodologies
Recommendations
Angel Van Der Biest
Ever since I was a kid people always told me, your dreams are too big you need them to fit through a door, but after all this time and seeing my big dreams come to life I understood all I needed was an excellent PM and boy did I got her. Zaida to me is a dream enabler she is a tireless worker and she will go above and beyond to make sure your biggest projects come to life. She has been behind all my great successes, such as “Soraya In Litchfield,” “Paquita Sings To Pablo,” and all the many surprises that are yet still to come. She is a sweetheart a trooper and anyone will be so lucky to have her as a team member, she does not only does her job but she will also put the creative hat from time to time to help you find solutions.
Ronald Florez
There is so much I can say about Zaida. One of the most amazing persons who I have ever worked with. She is extremely organized, she knows everything about everything. Always ahead of the game, and very detail oriented. Always willing to help and support. I learn so much from her. She is one of my top picks when it comes to forming a Dream Team!
Rosely Del Castillo
Since my beginnings in Nobox, Zaida has being one of my mentors, and that's why I can say, that everything I know about been a project manager I learned it from her. She is an amazing professional, that puts everything on her plate to deliver successful projects from the idea to execution. Having Zaida as my coworker has been a great experience. I learned something new every day from her. She is super intuitive, smart and someone always eager to learn something new! Also, she is always willing to help the rest of the team to achieve any goal. I know she will be not a good but a great addition to any company.
Nilee Badillo
I've had the privilege of working with Zaida since she began in Nobox and I can tell you that she’s an incredibly versatile online marketing and development resource. She can manage projects and clients effortlessly and always has excellent results. Her understanding of web projects and the online business make her a well rounded Internet based professional. Zaida is also an incredibly creative person that can bring great solutions and ideas to the table. I would definitely love to work with her again and strongly recommend her.